|
DFC Goal 2: Reduce substance abuse among youth and over time, among adults |
|
Objective 1: By Sept. 30, 2010 decrease youth access to tobacco and alcohol from current levels of noncompliance |
|
Decrease Youth Access by performing alcohol and tobacco (spit tobacco, too) compliance checks
Work w/Law Enforcement toward consistency among communities to issue citations when liquor or tobacco is sold to underage youth
Work to implement smoke-free policy and alcohol-free policy at youth events |
|
Objective 2: By April, 2010 Implement Parents Who Host Campaign in 5 communities within catchment area |
|
Educate about social host laws and liabilities through implementation of Parents Who Host media campaign in five communities. |
|
Objective 3: By January 5, 2010, implement Media Campaign that targets all community members with messaging relating to substance abuse and youth-specifically underage/binge drinking; tobacco use and marijuana use (ie: Billboards; Radio; etc.) |
|
Perform Key Leaders Survey to determine current knowledge of key leaders in community
(Will be repeated in year 7) |
|
Investigate a media campaign that is "Best Practice" that incorporates the three substances identified |
|
Implement Media Campaign |
|
Objective 4: Educate Community Events coordinators in four collar communities about the impact of community festivals that serve and promote alcohol (Kaukauna, Little Chute, Kimberly, Combined Locks) in Outagamie County |
|
Form partnerships w/community event organizers to educate re: Effect of marketing to youth |
|
Once partnership formed, initiate alternatives to fundraising at community events |
|
Work with organizers to establish designated drinking area to keep youth from entering, and to keep drinking within a confined area |
|
Objective 5: By Sept. 30, 2010, Retailers will be educated and aware of the effect of Alcohol and Tobacco Industry Marketing and its effect on youth in four collar communities (Kaukauna, Little Chute, Kimberly, Combined Locks) in Outagamie County |
|
Form partnership with Retailers to educate about effect of marketing to youth |
|
Implement campaign in stores that includes counter-advertising regarding providing alcohol to youth
(In tandem w/Parents Who Host) |
